Everything You Always Wanted to Know About social media (But Were Afraid to Ask)

You have a hard time understanding certain social media terms? Here is a selection and definition of 10 words and acronyms to help you navigate through the jungle of social media terminology.



Bitmoji is an accessory app for social media platforms that people use to create little cartoon versions of themselves, which they then use on their various social media accounts. It’s very simple: You create an avatar of yourself and create various comics, GIFs, expressions, and reactions that use this avatar.


Employee advocacy is when co-workers at your company/firm support and promote your brand on social media. This may include sharing branded content, amplifying your company’s brand message, or frequently liking and commenting on company posts.


A troll is a person who intentionally tries to instigate conflict, hostility, or arguments in an online social community.


The term “vlog” comes from “video blog” or “video log,” and that’s exactly what it is. A vlog is simply a blog where the medium is a video instead of written words.


An animated GIF is a file (Graphics Interchange Format) that contains within the single file a set of images. An animated GIF can loop endlessly. GIFs are very popular because, like MEMES, they’re useful for communicating jokes, emotions, and ideas.


Memes on social media are funny pieces of text, videos, or images that go viral and let users get in on the joke by creating their own variations and sharing them.


A hashtag (#) is a way of connecting your posts on social media to other posts on the same subject or trending topic. By searching for a specific hashtag, users can find all public posts that have it


A feed is a generic term for the stream of content you see from other users. On most social networks, the feed functions as a homepage and is the most common way to see people’s posts and engage with them.


Tweep is a blend of “Twitter” and “Peep” and designs someone who uses the social media service Twitter.


A dark post is a social media ad that doesn’t appear on the advertiser’s timeline. Unlike organic posts or boosted posts, dark posts only show up in the feeds of users they’re targeting. “Dark post” is an informal term – on Facebook, they’re officially called “unpublished page posts”, on Twitter they’re called “promoted-only tweets”, on LinkedIn they’re called “direct sponsored content”, and on Instagram, all ads are dark posts by default.


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